Connected TV Market Overview and scope, Status and Forecast Market by Players, Regions
The Connected TV Market Industry was valued at 13.61 Billion USD for the year 2022 and is expected to grow at a CAGR of 13.3 % to become a 32.62 Billion USD market by the year 2029
Connected TV Market Overview:
The Connected TV market research provides a comprehensive insight into the competition, including the market share and company profiles of the world's biggest rivals. The research scope covers a comprehensive examination of the Connected TV Market, as well as the causes for variances in the industry's growth across a variety of sectors.
Connected TV Market Scope:
Top-down and bottom-up approaches are used to validate market size and estimate market size by segment. The market estimations in the research are based on the sale price (excluding any discounts provided by the manufacturer, distributor, wholesaler, or traders). Weights based on usage rate and average sale price are applied to each area to generate percentage splits, market shares, and segment breakdowns. The country-wise divisions of the overall market and its sub-segments are determined by the percentage adoption or usage of the specified market Size in the relevant area or nation.
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Connected TV Market Dynamics:
Market Drivers
The linked TV market has expanded as a result of the rising global internet usage, which makes it possible to watch online content without interruption. Customers are requesting customised content that is catered to their interests more frequently. By using information gathered from the user's viewing habits, connected TVs are able to provide this customised content. Gaming on connected TVs is becoming more and more popular. This is as a result of the wide screen and excellent images they provide. In many regions of the world, high-speed internet is becoming more widespread. More individuals are now able to stream entertainment to their linked TVs thanks to this.
Connected TV Market Segmentation:
by Device Type
1.Smart TVs
2.Set-top Boxes
3.Streaming Sticks
4.Gaming Consoles
5.Media Streaming Devices
by Operating System
1.Roku OS
2.Android TV
3.webOS
4.Tizen
5.Fire TV OS
by Screen size
1.Less than 30 inches
2.30 inches to 50 inches
3.50 inches to 70 inches
4.Above 70 inches
by Screen technology
1.LED
2.OLED
3.QLED
by Resolution Type
1.4K
2.8K
3.1080p
by Sales Channel
1.Online retailer
2.Offline retailers
3.Hypermarkets and Supermarkets
4.Direct sales
by End-User
1.Residential
2.Commercial
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Connected TV Market Key Players:
Primary and secondary research is used to identify market leaders, and primary and secondary research are used to calculate market revenue. In-depth interviews with important thought leaders and industry professionals such as experienced front-line staff, CEOs, and marketing executives were conducted as part of the primary study. Primary research comprised in-depth interviews with key thought leaders and industry professionals such as experienced front-line staff, CEOs, and marketing executives, while secondary research included a review of the main manufacturers' annual and financial reports. Secondary data is used to determine percentage splits, market shares, growth rates, and worldwide market breakdowns, which are then cross-checked with primary data.
The biggest players in the Connected TV market are as follows:
1.Roku (California, United States)
2.Amazon Fire TV (Washington United States)
3.Google Chromecast (California, United States)
4. Apple TV (California, United States)
5. Samsung Smart TVs (South Korea)
6.LG Smart TVs (Seoul, South Korea)
7. Sony Android TVs (Tokyo, Japan)
8. Xiaomi (China)
9.TCL (Guangdong, China)
10.Hisense (Shandong, China)
11.Skyworth (Guangdong, China)
12. Huawei (Guangdong, China)
13. NVIDIA Shield TV (California, United States)
14.Vizio Smart TVs (United States)
15. Panasonic Smart TVs (Osaka, Japan)
16.Philips Android TVs (Amsterdam, Netherlands)
17.Sharp Smart TVs (Sakai, Osaka, Japan)
18.Roku TV (California, United States)
19.Amazon Fire TV Edition (Washinton, United States)
20.Google TV (California, United States)
21.Android-based smart TVs (Various manufacturers worldwide)
22. Sony PlayStation consoles (Tokyo, Japan)
23.Microsoft Xbox consoles (Washington, United States)
24. AT&T TV (California, United States)
25.Comcast Xfinity X1 and Flex (Philadelphia, Pennsylvania, United States)
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Individual market influencing components and changes in market laws impacting current and future market trends are also covered in the Connected TV market analysis regional overview. Current and future trends are studied in order to evaluate the overall market potential and find profitable patterns in order to get a firmer footing. The geographical market evaluation is based on the current environment and anticipated trends.
COVID-19 Impact Analysis on Connected TV Market:
End-user industries where Connected TV are utilized saw a drop in growth from January 2020 to May 2020 in a number of countries, including China, Italy, Germany, the United Kingdom, and the United States, as well as Spain, France, and India, due to a halt in operations. This resulted in a significant decrease in the revenues of enterprises in these industries, as well as in demand for Connected TV manufacturers, harming the Connected TV market's growth in 2020. End-user business demand for Connected TV has decreased as a result of lockdowns and an increase in COVID-19 occurrences throughout the world.
Key Questions Answered in the Connected TV Market Report are:
- In 2021, which segment accounted for the most share of the Connected TV market?
- What is the competitive landscape of the Connected TV market?
- What are the key factors influencing Connected TV market growth?
- In the Connected TV market, which region has the most market share?
- What will be the CAGR of the Connected TV market during the forecast period (2029-2029)?
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